Kathmandu, July 30: Nepali advertising agencies are making a significant mark on the global stage with their creative talent. At the recent FLAME Award 2024 ceremony organized by the Rural Marketing Association of India, V-Chitra advertising agency earned high honors with 2 Gold and 1 Silver Award for its exceptional work. V-Chitra was recognized for its long-term campaign for WaiWai, ‘Hami Sabaiko Mann Ma WaiWai’, a Gold award for the Livon campaign ‘Keep Your Colors’, and a Silver for Livon Professional.
Rasana Dangol, head of the digital media and content strategy at V-Chitra, remarked, “Nepali consumers’ perspectives have evolved with the rise of technology and ever changing marketing scenario . Livon’s acceptance to adapt to the ever progressing society and consumers reflects in brand’s initiatives to address it. Be it an embracing individuality or representing least represented segment of beauty/ personal care industry, Livon is proving to be a modern brand The world is changing, and so is branding.
Livon brought out the story of Dipti and Suprita, a first lesbian couple to be officially married in Nepal encouraging them to keep their color intact, the brand earned a recognition for the same. Meanwhile, Livon professional serum campaign, uniquely brought out beauty stylists who are known for their work; in front facade to build trust in brand and connecting its audience to them directly earning second recognition
“Advertising connects generations. ‘Hami Sabaiko Mann Ma WaiWai’ is a prime example,” said Anupam Shrestha, Client Relations Lead. “WaiWai is a beloved brand in Nepal, but connecting with the audience is essential, especially with generational shifts. The original ‘Hami Sabaiko WaiWai’ campaign in the early 2000s resonated deeply, and today, we blend nostalgia with a modern touch to create an emotional link with both older and newer consumers, leveraging sentimental values and familiarity to engage our audience.”
Both Dangol and Shrestha agree, “Nepali advertising is evolving, proving it can compete with international agencies through innovative ideas and execution strategies. These awards validate our claims.”
V-Chitra is renowned for its distinctive ad campaigns and has been a leader in the field and is considered as one of the best-integrated advertising agencies in Nepal.
